Process Of Lead Generation is finally revealed!
This has probably never been explained to you, but in this article I reveal how to use it in your business to generate leads and sales for your business.
It doesn’t matter what kind of business that you own, every business requires new customers to produce a profit.
Are you struggling to get new business?
Are you confused on how to get more clients for your business?
Have you paid someone to generate leads for your business that turned out to be a waste of money?
Do you wish you could find people who ONLY want to BUY your products or services?
Then keep reading as I lay out a simple but effective Lead Generation Process to get your business into profit.
Before You Start The Process Of Lead Generation
It’s easy to want to jump right in and get started with lead generation but there are few questions you need to ask yourself before you get started.
Who would want to buy my product or service and why?
What kind of problems do these people have that my product or service could eliminate?
Before you start any kind of Lead Generation campaign you need to ask yourself these questions because it will lay out the foundation for your lead generating endeavor.
Let me give you an example on how this works for the “Process Of Lead Generation”.
Let’s say I have a health and wellness business and I am wanting to sell my weight loss product.
Who would be my target audience?
Obviously it would be someone who is looking to lose weight.
Let’s narrow it down further.
What kind of problems are these people having?
Overweight, want more energy, not knowing what to eat or how to lose the weight.
Know that you’ve narrowed it down you can use these problems to attract people to your product.
How can your product solve their problems?
It can help them lose weight, give them more energy and give them the guidance of how to eat right.
Now we can use this information to attract these customers.
The Process Of Lead Generation To Finding Customers
This is the part where the rubber meets the road.
We’ve identified who are target audience is, what problems they are having and how our product or service
can solve their problems.
Now we have to setup a marketing campaign that utilizes all of the information we gathered.
In your marketing campaign you want to clearly state the problem so that it will immediately stick out and get their attention. Once you’ve gotten their attention you can move into HOW the product can solve their problem.
Using stories of your personal experience or someone else who has used the product with results will help the prospect feel more confident about product and that it can work for them.
Testimonials have been used in marketing and are very effective.
People WILL buy if they feel like they like, know, and trust you.
So use testimonials of REAL people that have had results with your product or services.
The Marketing Part Of The Process Of Lead Generation
Without marketing in your business you have no business!
We can use what I shared above in your marketing campaign.
You can state the problem, share how your product or service can fix that problem, and give people testimonials of others who have used that product or service to get the results they want.
This is not going to be a how to market article but I will share some ideas that have worked for me.
You can market your business online and offline using the process of lead generation.
To reach a larger audience online marketing is the way to go, if you want to build a local business you can add offline marketing techniques as well.
Here are some examples and resources of where you can market your product or service online.
Just remember that whatever marketing strategy that you use that you always want to use the same formula.
- Identify your target audience.
- Figure out what problems that audience is having.
- Let them know how your product or service can fix their problems.
- Use testimonials if you can so they can relate.
For offline marketing you can use a variety of simple methods.
- Bandit signs.
- Business cards.
- Local networking events.
- Local Newspaper.
To be effective in your business you need to be constantly learning new strategies on marketing and lead generation. Lead generation is and will always be the lifeblood of any business whether it be a brick and mortar type business or an online business.
You MUST keep growing and learning new skills if you want to succeed!
Are you still confused on how to use the Process Of Lead Generation?
To Your Success,